Affiliate Disclosure

Short version

GameFocus earns affiliate commission when a reader signs up and deposits at a bookmaker through one of our links. This is the site's primary revenue source. The partnership does not influence rankings or reviews (see Editorial Policy).

How it works

• When you click a «Get bonus» button or a bookmaker link, we pass the partner a unique identifier (subid). If you register and deposit, the operator sends a conversion report and pays a commission.
• Your price does not change. Bonuses, limits and odds are the same as for any other player. The commission is a marketing cost on the operator side.
• Affiliate links always carry rel="sponsored nofollow noopener" and open in a new tab.

Compliance: FTC and UK CAP

We comply with FTC Disclosure 16 CFR Part 255 (US) and the UK CAP Code for affiliate content. Every page with affiliate links carries a visible «sponsored»tag or a banner with 18+ and risk reminders. The affiliate status of an operator is never hidden.

What does NOT make us biased

• Commission size does not move a bookmaker up the ranking. If an operator pays more but loses on KYC, withdrawals or support, it drops down the review.
• We publish criticism of partners: withdrawal delays, aggressive promos, dubious bonus terms. If a partnership guaranteed a good review, this policy could not exist.
• The «Avoid» / «Blacklist» section includes former partners we cut off after they broke commitments to players.

What is NOT an affiliate link

• Links to regulator sites (UKGC, MGA, Curacao eGaming).
• Links to statistics resources (FBref, Sofascore, Transfermarkt, FIFA).
• Internal GameFocus links to articles, team pages, strategy reviews.
• Problem-gambling help services (gambling-help.org, GamCare, BeGambleAware).

Responsible gambling

A partnership with a bookmaker does not override the principles of responsible gambling. Any material that leads to registration carries an 18+ reminder, country restrictions, and links to support services. If betting stops being entertainment, get help before it starts costing you more money.

Partnership inquiries

Editorial: editor@gamefocus.io. Operator partnerships: affiliate@gamefocus.io.